Project Introduction
A social media and digital communications effort focused on making public information more engaging, accessible, and useful — including 2022 Twitter growth of 115% in impressions and 940% in engagements.
the challenge
This project brought together social media strategy, content design, public information, analytics, and campaign execution for a resident-facing communications platform.
our solution
I developed and supported social content that translated city services, operational updates, public reminders, and campaign messages into clear, engaging digital communications. The work required balancing accuracy, accessibility, speed, and visual consistency while creating content that could perform across everyday posts, seasonal campaigns, and high-priority service updates.
the result
The final approach strengthened the agency’s social media presence and delivered measurable growth. In 2022, Twitter saw a 115% increase in impressions and a 940% increase in engagements, demonstrating the impact of more intentional content strategy, stronger creative direction, and audience-focused public communications.
