Project Introduction
A full brand refresh and digital redesign for a long-standing community organization, supported by a new website, annual report design, campaign materials, social graphics, event collateral, and public-facing communications.
the challenge
The United Planning Organization needed a refreshed visual presence that could better reflect the scale of its work across workforce development, early childhood education, housing, community programs, and public outreach.
our solution
I redesigned the organization’s brand direction and created a new website experience that gave UPO a more polished, consistent, and mission-driven digital presence. The work extended beyond the site into a full system of supporting materials, including annual report design, event flyers, social media graphics, banners, campaign collateral, and community-facing promotional pieces.
the result
The result was a more unified brand presence across digital, print, and outreach channels — giving UPO a stronger, more recognizable visual system while making its programs, impact, and community work easier to communicate.
