DC Health Link

Campaign branding and social media creative for DC Health Link, supporting public awareness around access to quality, affordable health coverage for District residents.

This project brought together campaign branding, public health messaging, and social media design for a civic program focused on connecting DC residents with affordable health coverage.

I developed branded social media campaign creative that helped translate a policy-driven service into visuals that felt clear, accessible, and resident-focused. The work required balancing trust, clarity, and approachability while keeping the campaign flexible enough for different messages, audiences, and digital placements.

The final creative gave DC Health Link a more consistent visual presence across its social channels, helping important health coverage information feel easier to understand, easier to recognize, and more effective as part of a broader public awareness campaign.