Westar Auto Parts & Partzoo

Marketing and design support for an automotive parts distributor specializing in air suspension and engine mounts, including signage, catalog design, email campaign creative, and early e-commerce platform concepts.

This project brought together print design, digital marketing, product communication, and early e-commerce concept development for an automotive parts distributor.

I supported Westar Distribution with a range of creative materials, including catalogs, signage, email campaign designs, and promotional assets for its air suspension and engine mount product lines. The work required translating technical product information into clear, usable marketing materials while maintaining a consistent visual direction across customer touchpoints.

I also contributed to early concepts for an online parts-purchasing platform, helping explore how Westar’s product catalog and customer experience could evolve in a more digital direction. Although the platform remained conceptual, parts of the design thinking carried forward into the company’s updated web presence, showing how exploratory creative work can still shape long-term brand and digital strategy.